Designing the systems that make content work at scale.
I'm Megan, a senior content strategist with 15 years of experience turning fragmented information ecosystems into systems that scale: across help centers, AI products, and the infrastructure that connects them.
Most recently at Meta, I work where editorial meets engineering: structuring content for RAG retrieval, building internal tooling, and measuring whether the words we publish actually change user behavior. The throughline across my career has been the same: find the structural problem underneath the content problem, then fix both.
Recent Work
My work sits at the intersection of content strategy, information architecture, and AI systems. I take on projects where the documentation is broken, the data layer is a mess, or the AI is hallucinating — and I leave them with a structure that holds.
Meta AI Business Assistant on IG Boost
To support the launch of Meta’s AI Business Assistant, I authored structural documentation for the Instagram Boost integration and served as the subject matter expert for model evaluations. I built query datasets to scale intent routing and cataloged edge-case errors to refine conversational failure modes, providing the ground-truth labels needed to validate automated LLM judges.
Creator Monetization Payouts Overhaul
Distributed payouts content was a repetitive maze, straining operations and generating 279,000+ support tickets. I audited 57 articles, eliminated 22 duplicate blocks, and deployed a centralized hub using ref-ID logic. This structural overhaul automated cross-surface accuracy and stabilized the documentation layer relied on by 20 support hubs.
Content Gap Analysis Tooling & Automation
Identifying documentation gaps across five help centers historically required manual data hunting. To automate this, I vibe-coded a dashboard prototype that unifies live ticket queues, AI search misses, bug flags, and sentiment feeds. The tool runs on a custom recommendations engine to isolate high-impact content gaps and project metrics before editing begins.