Campaign Project Plan: Engaging Fuel Customers

Overview

GetUpside is a company that delivers personalized promotions through a consumer app, changing consumer behavior and bringing profitable business to our merchants. Our goal is to be perceived as a thought leader on how fuel retailers can leverage customer loyalty to grow their businesses. 

This campaign will be targeted towards distributors and refiners and run for 1 month, from 3/7/22-4/4/22. We will evaluate whether to run again in June (with updated data) to capitalize on consumer summer travel plans. 

Campaign content management is housed on airtable, where you can find personas, real-time status of content, and assets.

Topic

How Fuel Retailers Can Leverage Customer Loyalty with GetUpside