ASME Style Guide

Despite being a large organization with many content segments, ASME did not have a singular style guide for digital content. I created one, along with an SEO guide, to be used organization-wide.

GetUpside Fuel Campaign Plan

GetUpside is a company that delivers personalized promotions through a consumer app, changing consumer behavior and bringing profitable business to our merchants. I created a campaign plan for their fuel vertical to capture more leads overall, with a focus on generating MQLs.

SEO Refresher Tutorial

Coming soon!